Sofia is a London-based placemaking & activation strategist, project director, cultural producer and creative practitioner with 20+ years of experience.

From visioning and strategy, through concept development and curation to delivery, her focus is on creating purposeful, sustainable and impactful places and experiences.

Sofia has collaborated with some of the most prestigious placemaking agencies in London such as MARK London and Produce UK, working in some of the most high profile regenerations projects in the city. She led and delivered placemaking, activation and meanwhile strategies for the likes of Elephant Park, Stratford Cross, Grosvenor, Royal Docks, Berkeley, Broadgate, King’s Cross and The Leadenhall Building.

Restlessly creative, Sofia also regularly stages self-initiated art, design and cultural projects internationally, having shown her independent work in events such as London Design Festival, Sofia Art Week, DW Berlin and Arnolfini.

A Central St Martins graduate (MA Narrative Environments), Sofia is equally commercially and creatively minded, and drives social purpose and value in all her projects.

Expertise

  • Placemaking strategy

  • Creative strategy

  • Meanwhile use

  • Activation

  • Events

  • Programming

  • Curation

  • Public art

  • Project direction / management

  • Creative production

  • Partnerships

Clients, Partners & Collaborations

I collaborate  with a range of different organisations including creative and placemaking agencies, architects, brands, operators, property developers, landlords and local authorities, as well as community, arts, education and cultural organisations.